Digital products are the way lots of products are going. They’ve been around in the computer business at the very least since the first computers were produced. And they are obtainable in retail markets since at the very least CDs became popular (before they were probably technically magnetic tape products).
But because the internet, they’ve appeared everywhere.
Which means you may be thinking of making your own digital product or perhaps a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Probably the easiest digital product to generate can be an audio one.
The program is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you have to to accomplish is decide what you are going to make your digital product about, write a script or an outline and then start recording.
That probably sounds too easy. But in essence that’s all there is to making your personal digital product.
Of course, there are various steps inside each of those main parts. The most critical is deciding what you’re going to include in your new product. Generally, you should aim at teaching a very important factor well for every product you create.
There are a couple of reasons for that:
People generally prefer specific information instead of “jack of most trades” information
It usually commands a higher price
Consider what you pay for in the form of digital products. If link in bio and video gaming, you’ll choose the latest blockbusers, not the compendiums. Exactly the same applies to books – you’ll buy a method to lose 7 pounds in 7 days a lot more readily than you’ll buy one that teaches you how to eat a balanced diet without exceeding the most notable on calories. Despite the fact that they would probably give you the same end result.
The same applies to your digital product. Find a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Maybe a third of the population here in the united kingdom are overweight. But that doesn’t mean they’re all ideal candidates for an electronic product teaching them how to get healthier.
You need to drill down to those who not only need the information you’re selling but have a large enough have to say “I’d like that now”.
It’s also a much easier sale. So before you spend time making your digital product, consider whether or not people will in actuality want what you’re creating.
Then go ahead and produce it, package it up with a good sales letter and a download page of some kind.
Then drive traffic to it using articles like this one, posts on your own website, videos on YouTube. And as many other methods as you can come up with regularly.
Once you start getting some traffic and sales, focus on the two or three methods that are working best. But that’s getting before ourselves – you should make your digital product first!